01Work
Northstar Diagnostics
Reference lab and diagnostics. Sells to physician groups and clinic networks. Upper Midwest.
- What changed
- Referrer requests that name the assay
- Sells to
- Physician groups and clinic networks
- Industry
- Reference lab and diagnostics
- Region
- Upper Midwest
Test menu, publishedTwenty assays
Respiratory panelPage live
Therapeutic drug monitoringPage live
Molecular oncologyIn review
Specimen-send flowLive
Sample board produced by Corvanta
02Situation
Where it started.
Sales was ride-alongs. Referring offices were working from a PDF dated 2019. Billing spent its week explaining how to send a specimen.
What we made
- Test-menu pages for the twenty assays that actually drive volume.
- A referrer kit an office manager can use without a rep in the room.
- A specimen-send flow that billing no longer has to explain on the phone.
How AI was used
AI drafted the test-menu pages from the lab directory and the referrer kit from the questions offices ask. A medical reviewer signs off on clinical language before anything publishes.
“Offices forward the page instead of calling us for the bag.”
Helen Park
VP Commercial
Northstar Diagnostics