01Work
Solstice Freight Co.
LTL and dedicated truckload. Sells to shippers. Vancouver, Calgary, Chicago.
- What changed
- Quote requests named a lane, not "need a truck"
- Sells to
- Shippers
- Industry
- LTL and dedicated truckload
- Region
- Vancouver, Calgary, Chicago
Weekly capacity noteNamed list
Vancouver to CalgaryOpen capacity
Calgary to ChicagoTight
Chicago backhaulOpen capacity
Dedicated, 6 unitsQuoting
Sample board produced by Corvanta
02Situation
Where it started.
Dispatch was the brand. The website was a phone number. Every quote request arrived with no lane, no volume and no date, so the first call was always spent on questions.
What we made
- Lane pages for the corridors that actually carry the business.
- On-time and claims language written so a logistics manager can send it upstairs without rewriting it.
- A weekly capacity email to a named list, not a blast.
How AI was used
AI drafted the lane pages and the weekly capacity note from dispatch data and the questions shippers ask. A person checks the service claims against the numbers every week before the email goes.
“Marketing stopped being a trailer wrap.”
Evan Cho
Director of Sales
Solstice Freight Co.