Product
to
Pipeline.
We build growth systems for B2B manufacturers.
Manufacturers are great at making products. Most aren't set up to consistently turn their product portfolio, distributors, sales teams and market knowledge into new revenue.
Corvanta builds the commercial engine around your products — from positioning and digital presence to demand generation, lead capture, sales enablement and measurement.
Your products aren't the problem. The system around them is.
You already have the hard part. Products that work. Salespeople who know the accounts. Distributors with shelf space. Customers who reorder. Decades of market knowledge nobody else has.
What is usually missing is the commercial system between those things — so demand shows up on purpose instead of arriving through whoever happens to know whom.
Corvanta connects it.
Every link is somebody's job in a manufacturer. Almost nowhere is it one system. That is the work.
The B2B Growth Engine
Six components. Each one is a place manufacturers quietly lose revenue, and each one is something we build, run and measure. Together they are the commercial engine around your products.
We turn your product portfolio into usable digital sales assets — structured, findable and specifiable instead of buried in a catalogue.
We identify who buys, why they buy and how your products should be positioned — by segment, by application, by decision maker.
We create targeted demand across search, content, campaigns and the channels your buyers already use — aimed at accounts, not impressions.
We turn interest into identifiable opportunities instead of anonymous website traffic — a named company, a real application, a next step.
We give sales teams, reps and distributors the information, tools and opportunities they need to close — on the day of launch, not a quarter later.
We measure what is actually generating pipeline and revenue — by product, by channel, by campaign — so the next quarter is a decision, not a guess.
Manufacturers, by situation.
What industry you are in matters less than what you are trying to move. Nearly every manufacturer we talk to is in one of these seven situations — sometimes three of them at once.
B2B isn't simple. Neither are your products.
Most marketing companies are built for businesses with one product, one buyer and one channel. Manufacturers do not look like that, and the work does not simplify just because an agency needs it to.
Corvanta is built for that complexity. It is the reason the system exists.
From Product to Pipeline
Eight questions between a product and a purchase order. Manufacturers can usually answer the first two and the last one. The middle is where revenue leaks.
Corvanta builds the system connecting these steps.
How we work.
Five steps, in this order, every time. Not discovery, strategy, creative, execution, reporting — that sequence describes an agency's internal process, not your revenue.
What this looks like for a manufacturer.
Five composite manufacturers. Invented rather than real, but the situations are the ones we see most often — and none of them are solved by more social posts.
Industrial Pump Manufacturer
Great products. Weak digital presence. Heavy dependence on reps and distributors, so demand only exists where a relationship already does.
Commercial Lighting Manufacturer
Hundreds of products and thousands of configurations make the portfolio difficult to navigate, so specifiers default to whoever is easiest to spec.
Precision Components Manufacturer
Revenue is concentrated in a handful of OEM programs. There is almost no demand of its own, so every renewal is a negotiation from behind.
Building Products Manufacturer
Specified by architects, installed by contractors, sold through distribution — and effectively invisible in between those three moments.
Specialty Chemical Manufacturer
Excellent technical product, but customers do not understand where it fits, so the sales team spends its time educating instead of closing.
COMPOSITE EXAMPLES BUILT FOR ILLUSTRATION. NOT CLIENT ENGAGEMENTS, AND NOT PRESENTED AS ACTUAL CLIENT RESULTS.
Northstar Industrial
Industrial pump manufacturer. $80M revenue, North America, 35-person sales organization, 150 distributors, 2,000 active SKUs.
Most demand comes from existing relationships. Digital demand generation is fragmented. Objective: a demand engine that works whether or not a relationship already exists.
ILLUSTRATIVE PLANNING MODEL. NOT ACTUAL CUSTOMER PERFORMANCE.
Professional Trades Growth Engine
Turn a fragmented distributor and dealer network into a coordinated demand-generation channel for the professional trades. Concept execution based on publicly available information. Not a Bosch engagement.
Contractors, electricians, plumbers, HVAC and construction professionals buying through a dealer network they already trust.
One idea carried across search, social and the dealer counter: your crew runs on one battery platform, your tools should too.
A product page that ends at a dealer, not a form. The locator is the conversion point.
A 50-dealer pilot wave with a co-branded kit, MDF-funded local campaigns and leads routed back to the showroom.
One dashboard the channel team and the brand team both read, reported weekly.
The Work Wall
Twelve artifacts from Corvanta Labs concept programs for manufacturers. Not a service list — the actual things we build, at the fidelity we build them.
41 TOOLS.
if score ≥ 70 → sales_ready
else → distributor_of_record
CORVANTA LABS · Concept work built from publicly available information for illustrative purposes. Not client engagements. Bosch is referenced as a concept subject only. All other subjects anonymized. Figures are modeled, not observed.
The Control Room
DEMO ENVIRONMENTWe build around the buying process.
We're not a traditional marketing agency.
Then we work backward from the answer, and build only the things that answer requires.
The objective is commercial growth.
Who Corvanta is for.
We would rather be obviously right for some manufacturers than vaguely acceptable to all of them. Here is the line.
HOW MANUFACTURERS HIRE US →One objective. Whatever team it takes.
You don't manage six agencies and twelve freelancers. Corvanta assembles the team around the objective — including the technical and product people manufacturers usually cannot find.
Hire the engine, or the part of it you need.
See where your growth is being lost.
Don't send us a marketing brief. Let us look at the eight places manufacturers lose demand and revenue, and tell you which one is costing you the most.
You get a score on each area, the diagnosis behind it, and what we would build first.
NO OBLIGATION. THE ASSESSMENT IS YOURS WHETHER OR NOT WE WORK TOGETHER.