01Work
Lumen Field Services
Managed IT and MSP. Sells to firms of 20 to 200 people. Twin Cities.
- What changed
- Inbound that named a problem, not "need IT"
- Sells to
- Firms of 20 to 200 people
- Industry
- Managed IT and MSP
- Region
- Twin Cities
Inbound, by named problemMonthly
Backup failed a restore testOffer page
Identity and MFA rolloutOffer page
After-hours coverage gapOffer page
Post-incident reviewMonthly note
Sample board produced by Corvanta
02Situation
Where it started.
The company looked like every other MSP: we care about security, set on a blue website. Nothing on the site told a buyer which problem to bring.
What we made
- Three offer pages, one each for backup, identity and after-hours coverage.
- A monthly note on what broke this month, written for people who own the risk.
- A rewritten QBR one-pager that a client will read in the meeting.
How AI was used
AI drafted the offer pages and the monthly note from ticket data. An engineer reviews the incident write-ups, because a wrong technical detail in that note would cost trust immediately.
“People write in with the incident now. We used to get “saw your ad.””
Tom Radek
Founder
Lumen Field Services