01Work
Apex Roof Systems
Commercial reroof and service contracts. Sells to general contractors and facility managers. The Texas triangle.
- What changed
- PM contracts quoted in the off-season
- Sells to
- General contractors and facility managers
- Industry
- Commercial reroof and service contracts
- Region
- The Texas triangle
Off-season pipelineService contracts
Distribution centre, 4 roofsPM quoted
School districtInspection booked
Cold storageCalculator lead
GC, three sitesOutline sent
Sample board produced by Corvanta
02Situation
Where it started.
The company lived on storm season. Quiet months were empty, and the crews knew it before the office admitted it.
What we made
- A service-contract offer that stands on its own, separate from reroof work.
- A roof-age calculator aimed at facility managers with a portfolio to defend.
- An off-season sequence that is boring on purpose, because February buyers are not browsing.
How AI was used
AI drafted the calculator copy, the offer pages and the off-season sequence from inspection reports. An estimator checked every claim about roof life and warranty language.
“We have work in February now. That used to be a joke.”
Luis Ortega
VP Service
Apex Roof Systems