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What we build/Agency website refresh
Building products · Website

The site a principal checks before the line review.

A website refresh for Summit Building Products Group, a fictional agency selling cladding, storefront and roofing lines to architects and contractors. Drag the slider to compare the dated brochure site with one built to win lines and architect meetings.

Website redesignLine pagesCEU bookingArchitect campaign
summitbpg.com
SUMMIT BUILDING PRODUCTS GROUP INC. Call us: (555) 010-0199 | Fax
*** NEW! We have moved to our new office! Click here for directions ***

Welcome to our website!

Summit Building Products Group has been proudly serving the construction industry for many years. We represent quality manufacturers of building products. Please see our line card for a full list of the lines we carry. Thank you for visiting!

Last updated: 2017

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Before
Summit
LinesFor architectsCEU coursesTerritory
Book a CEU
Siding, storefront & roofing · Ontario & Quebec

Specified in the first meeting.

We help architects and contractors choose, specify and source cladding, storefront and roofing systems, with CEU courses, spec support and jobsite follow-through.

Explore our linesRequest spec support
James HardieHardiePlank lap siding
KawneerTrifab VersaGlaze 451T
CertainTeedLandmark shingles
After
Paired campaign

CEU courses, marketed like they matter.

Most principals offer accredited continuing-education courses, but few agencies market them well. The new site gets a booking page, and A&D firms get a short invite sequence in the agency's name.

  • One CEU landing page per principal course
  • Three-touch invite sequence to architecture and design firms
  • Follow-up with a spec summary for each product discussed
To: Project architects, A&D firmsSubject: Lunch-hour CEU: detailing fibre-cement cladding
Summit · Continuing education

A one-hour lunch session for your studio

We'll bring lunch and a principal-accredited course on fibre-cement cladding and rainscreen detailing. It's practical, project-focused and has no sales pitch.

Pick a date for your team

Ask us which courses carry learning-unit credit.

Lines on the new site

Line pages built from published product data.

HardiePlank
James Hardie

HardiePlank lap siding

  • 12 ft boards
  • 5/16" thick
  • ColorPlus finish
Manufacturer page ↗
Trifab VersaGlaze 451T
Kawneer

Trifab VersaGlaze 451T framing

  • 4½" depth
  • 2" sightline
  • Thermal
Manufacturer page ↗

Specs from each manufacturer's published product page; photos are representative (credits). Brand names belong to their owners.

A site architects use during design, not after.Photo: Wikimedia Commons · credits
What changed

From a brochure to the agency's best salesperson.

POSITIONING

Says who it's for

Territory, verticals and specifier support appear above the fold.

LINES

Line pages, not logos

Each principal gets a page with products, applications, CEUs and the contact who sells it.

ACTION

Built for meetings

CEU booking and spec-support requests replace the phone number and fax line.