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What we build/Agency website refresh
Building products · Website

The site a principal checks before the line review.

A website refresh built by Corvanta for a building products rep agency selling cladding, storefront and roofing lines to architects and contractors. Drag the slider to compare a dated brochure site with one built to win lines and architect meetings.

Website redesignLine pagesCEU bookingArchitect campaign
youragency.com
BUILDING PRODUCTS AGENCY INC. Call us: (555) 010-0199 | Fax
*** NEW! We have moved to our new office! Click here for directions ***

Welcome to our website!

We have been proudly serving the construction industry for many years. We represent quality manufacturers of building products. Please see our line card for a full list of the lines we carry. Thank you for visiting!

Last updated: 2017

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Before
Your Agency
LinesFor architectsCEU coursesTerritory
Book a CEU
Siding, storefront & roofing · Ontario & Quebec

Specified in the first meeting.

We help architects and contractors choose, specify and source cladding, storefront and roofing systems, with CEU courses, spec support and jobsite follow-through.

Explore our linesRequest spec support
James HardieHardiePlank lap siding
KawneerTrifab VersaGlaze 451T
CertainTeedLandmark shingles
After · built by Corvanta
Paired campaign

CEU courses, marketed like they matter.

Most principals offer accredited continuing-education courses, but few agencies market them well. The new site gets a booking page, and A&D firms get a short invite sequence in the agency's name.

  • One CEU landing page per principal course
  • Three-touch invite sequence to architecture and design firms
  • Follow-up with a spec summary for each product discussed
From: Your Agency, A&D teamTo: Project architects, A&D firmsSubject: Lunch-hour CEU: detailing fibre-cement cladding
Continuing education

A one-hour lunch session for your studio

We'll bring lunch and a principal-accredited course on fibre-cement cladding and rainscreen detailing. It's practical, project-focused and has no sales pitch.

Pick a date for your team

Ask us which courses carry learning-unit credit.

Lines on the new site

Line pages built from published product data.

HardiePlank
James Hardie

HardiePlank lap siding

  • 12 ft boards
  • 5/16" thick
  • ColorPlus finish
Manufacturer page ↗
Trifab VersaGlaze 451T
Kawneer

Trifab VersaGlaze 451T framing

  • 4½" depth
  • 2" sightline
  • Thermal
Manufacturer page ↗

Specs from each manufacturer's published product page; photos are representative (credits). Brand names belong to their owners.

A site architects keep open while they design.Photo: Wikimedia Commons · credits
What changed

From a brochure to the agency's best salesperson.

POSITIONING

Says who it's for

Territory, verticals and specifier support appear above the fold.

LINES

A real page for every line

Each principal gets a page with products, applications, CEUs and the contact who sells it.

ACTION

Built for meetings

CEU booking and spec-support requests replace the phone number and fax line.